I joined The SEO Party, the podcast from Link Building HQ, for an episode called “Get Cited by Optimizing Your Higher-Ed Site for LLMs.”
We got into the mechanics most GEO conversations skip: how AI systems actually pick their sources, what GPTBot’s crawl behavior tells you, why unique content and links still matter, and how to structure a .edu site so models choose your pages as the citation. We also covered schema, internal links, and LLMs.txt, which regular readers know I’ve been testing for a while.
Watch the episode here: