Expert SEO
SEO Services for Higher Ed and Lead Generation
SEO Strategy Development
Every engagement starts with your goals, not a template. I dig into your keywords, your competitors, and your technical setup, then build a search program designed to move the numbers you actually care about: enrollment if you’re an institution, leads if you’re a business.
Generative Engine Optimization
ChatGPT, Gemini, and AI Overviews are answering your prospects’ questions before they ever reach your site. I study how these systems crawl, interpret, and cite content, including my own published LLMs.txt research, and I use what I learn to get your pages into the answers.
Let’s Figure Out Your Next Move
Content Optimization
Most sites don’t need more content. They need the content they already have to work harder. I find what’s underperforming, match each page to real search intent, and fix relevance, structure, and freshness so your existing pages earn more traffic and more citations.
Consulting and Training
If you’d rather build the muscle in-house, I’ll train your team to run it. This is how I lead at Archer: senior people who own their work. I set your staff up with the process, the tools, and the judgment to keep growing long after the engagement ends.
