Schema Isn’t a GEO Hack. It’s Infrastructure.
My first article for Search Engine Land is live. It’s about treating schema markup as infrastructure for machine understanding rather […]
Schema Isn’t a GEO Hack. It’s Infrastructure. Read Post »
I Made the Search Power List: 100 Most Influential SEOs in the USA
Ray Martinez was named to brightonSEO’s Search Power List, recognizing the 100 most influential SEOs in the USA.
I Made the Search Power List: 100 Most Influential SEOs in the USA Read Post »
Blowing Chunks with Mordy Oberstein: My Let’s Chunk Episode
Ray Martinez joins Mordy Oberstein on Let’s Chunk to answer whether LLM visibility is really “beyond SEO” and dig into how LLMs interpret you.
Blowing Chunks with Mordy Oberstein: My Let’s Chunk Episode Read Post »
Talking Higher-Ed GEO and AEO on The SEO Party
Ray Martinez joins The SEO Party podcast by Link Building HQ to break down how AI picks sources and how to structure .edu sites for LLM citations.
Talking Higher-Ed GEO and AEO on The SEO Party Read Post »
What AI Search Means for Higher Ed
Ray Martinez on how AI search is changing the way prospective students research schools, in the Higher Ed Marketing Journal.
What AI Search Means for Higher Ed Read Post »
My Inside SEO Week Interview with iPullRank
Watch Ray Martinez on iPullRank’s Inside SEO Week series, talking AI search, SEO, and conversion strategy in higher education.
My Inside SEO Week Interview with iPullRank Read Post »
Watch the Party Die: My SEO Week 2026 Talk, Recapped
The full recap of Ray Martinez’s SEO Week 2026 talk: engineering answerability for prospective students, the Search vs. Fetch diagnostic, knowledge graphs, and the results.
Watch the Party Die: My SEO Week 2026 Talk, Recapped Read Post »
SEO Week 2026: My Talk on Engineering Answerability for Prospective Students
At SEO Week 2026 in New York City, I presented “Watch the Party Die: Engineering ‘Answerability’ for Prospective Students,” sharing
SEO Week 2026: My Talk on Engineering Answerability for Prospective Students Read Post »
Quoted in Forbes Advisor: What Is a Domain Name?
Forbes Advisor turned to me for guidance on choosing a root domain that works for both users and search engines.
Quoted in Forbes Advisor: What Is a Domain Name? Read Post »
My LLMs.txt Research in Wix Studio’s AI Search Lab
Ray Martinez’s LLMs.txt crawl research, published in Wix Studio’s AI Search Lab: what three months of bot data across seven sites revealed.
My LLMs.txt Research in Wix Studio’s AI Search Lab Read Post »