Numbers don’t persuade anyone on their own. That’s the argument behind my Wix Studio SEO Hub article, “Data storytelling: 6 steps to highlighting value for digital marketers.”
Marketers sit on more data than ever and still struggle to get stakeholders to act on it. The article lays out six steps for turning reporting into a story that actually lands, drawn from years of presenting SEO results to university leadership.
Read it on the Wix SEO Hub, where I’m an expert contributor.