I joined Mordy Oberstein on his show Let’s Chunk, and he introduced the episode by saying I was there to “blow chunks” with him. I’ve been introduced worse ways.
We stepped straight into the question the industry keeps circling: is LLM visibility “beyond SEO”? Mordy’s framing, which I appreciated, was that we’d actually answer it without rhetoric. So we did. We dug into how LLMs interpret you, what actually shapes the way models talk about a brand, and where the SEO fundamentals still carry the load.
You can find the episode on Mordy’s LinkedIn and on the SE Ranking channels, where Let’s Chunk drops new episodes every Tuesday.