I delivered an SMX Now webinar in September on the framework I’ve been building all year: how to identify weak spots and unclear entities on your site so that search engines and LLMs actually understand what you offer.
The core message is the same one running through my Search Engine Land work. Don’t only focus on visibility. Make sure you’re understood. Visibility follows from that, not the other way around.
The announcement and replay details are here: SMX Now webinar post.