Aleyda Solís had me on Crawling Mondays for the tenth episode of her AI Search Roadmap series, alongside Steve Toth and Emina Demiri-Watson. The topic: how to coordinate AI search optimization across marketing teams.
This is the part of AI search that doesn’t get enough airtime. The tactics are mostly settled. What breaks down is the handoff between SEO, content, PR, brand, and the people who own the budget. We got into the biggest coordination errors we each see, the building blocks that make it work, and the resources we’d point a team to first.
If you follow SEOFOMO, you know Aleyda asks sharper questions than most. This one was a good conversation for anyone trying to get AI search out of a silo.
Watch the episode: How to Coordinate AI Search Optimization Across Marketing Teams. Also available on Spotify.