Aleyda Solís released the 2026 edition of the SEOFOMO State of AI Search Optimization report, built from 171 search professionals across 36 countries, and I contributed commentary alongside people like Lily Ray, Kevin Indig, and Celeste Gonzalez.
My section is on the revenue question, and it’s the finding that worries me most. 35% of respondents can’t say what AI search contributes to revenue, and 46% put it at 0 to 5%. That’s a hard position from which to defend the budget 69% of teams now have. The better news is in organic traffic and lead quality: people are finding brands through these tools and arriving further along in their decisions. We just can’t point at it cleanly yet.
Read the full report and all the commentary: The SEOFOMO State of AI Search Optimization Report, 2026 Edition.