I ran a ninety-minute workshop at Content Marketing World 2026 called Enter the Knowledge Graph. The premise: most content teams already have an entity roster and don’t know it. It’s in the nav, the glossary, the sales deck, and the acronyms that live in Slack. The workshop was about writing that roster down, finding out which terms a machine actually understands, and closing the gap between extraction and grounding.
I tested the whole thing on archeredu.com before I ran it in front of a room. Of our 18 custom lexicon terms, Google extracted 14 cleanly and grounded none of them. That finding shaped the entire session.
The reactions afterward were the best part. One attendee’s full takeaway was “Schema is important. And I need to figure it the hell out.” Another said the one thing she’d forgotten to mention in her recap was the importance of a knowledge graph. I’ll take both.
The slides are here: Enter the Knowledge Graph workshop deck. Attendee recaps: Michelle Ngome, Eden Pierson, and Instagram.