Content Marketing Institute pulled together 15 expert strategies for making content discoverable now that blue links have faded, and I’m one of the voices in it.
My section is called “Make it all connect.” The short version of my argument: visibility is a portfolio play now. When an AI engine assembles an answer, it grounds that answer in sources it can verify and connect, and what most sites are missing is the connective tissue. The entities, internal links, and structured data that tell a machine how everything relates.
Read the full roundup: 15 Expert Strategies for Content Discoverability.