Joe Lapin Wrote About Me, and It Isn’t About SEO

the next room joseph lapin constellation

Joe Lapin profiled me for The Constellation, his series on people who took paths that didn’t exist yet. It’s the most personal thing anyone has written about me.

It starts in a dean’s office at NYU, freshman year, with eviction papers at home and a probation letter in hand, and a sentence I spent twenty years figuring out. It goes through HEOP, dropping out, coming back at City College, grad school at The New School, finding SEO on my own, and what changed in the last two years. The SEO stuff is in there. It just isn’t the point.

Joe calls the archetype “The Maverick.” I’ll let you decide if that fits.

Read it here: The Next Room, by Joseph Lapin.

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