Quoted in Forbes Advisor: What Is a Domain Name?
Forbes Advisor turned to me for guidance on choosing a root domain that works for both users and search engines. […]
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My LLMs.txt Research in Wix Studio’s AI Search Lab
Ray Martinez’s LLMs.txt crawl research, published in Wix Studio’s AI Search Lab: what three months of bot data across seven sites revealed.
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Are LLMs.txt Files Being Implemented Across the Web? My HEMJ Deep Dive
Ray Martinez’s Higher Ed Marketing Journal article on LLMs.txt adoption: 8,000+ crawler pings analyzed across eight test sites.
Are LLMs.txt Files Being Implemented Across the Web? My HEMJ Deep Dive Read Post »
Google Says Normal SEO Works for AI Overviews and It Won’t Use LLMs.txt. My Server Logs Tell a Fuller Story.
Google’s Gary Illyes told attendees at the Search Central Deep Dive event in APAC that ranking in AI Overviews requires
I Wrote About Data Storytelling for the Wix SEO Hub
Ray Martinez wrote about data storytelling for the Wix Studio SEO Hub: six steps to showing stakeholders the value behind your marketing data.
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Going Unscripted with Jeremy Rivera: Lessons From Higher Education SEO
Ray Martinez joins Jeremy Rivera on the Unscripted SEO Interview Podcast for an unrehearsed conversation about higher education SEO.
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My Wix SEO Hub Guide to SEO Agency Pricing
Ray Martinez’s Wix SEO Hub guide to SEO agency pricing: defining your model, protecting margins, and communicating value to clients.
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Keywords That Reach Modern Learners
Ray Martinez on keyword strategy for reaching modern learners, from the Higher Ed Marketing Journal.
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Featured in The Wall Street Journal: Business Lunch and Dinner Networking Etiquette
I was featured in The Wall Street Journal’s careers coverage on business lunch and dinner networking etiquette, sharing my perspective
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SEO for Universities Is an Enrollment Strategy
Ray Martinez’s Higher Ed Marketing Journal article on why university SEO is an enrollment strategy, not just a marketing checkbox.
SEO for Universities Is an Enrollment Strategy Read Post »