Ray Martinez’s Higher Ed Marketing Journal article on LLMs.txt adoption: 8,000+ crawler pings analyzed across eight test sites.
Are LLMs.txt Files Being Implemented Across the Web? My HEMJ Deep Dive Read Post »
Google’s Gary Illyes told attendees at the Search Central Deep Dive event in APAC that ranking in AI Overviews requires
Ray Martinez wrote about data storytelling for the Wix Studio SEO Hub: six steps to showing stakeholders the value behind your marketing data.
I Wrote About Data Storytelling for the Wix SEO Hub Read Post »
Ray Martinez joins Jeremy Rivera on the Unscripted SEO Interview Podcast for an unrehearsed conversation about higher education SEO.
Going Unscripted with Jeremy Rivera: Lessons From Higher Education SEO Read Post »
Ray Martinez’s Wix SEO Hub guide to SEO agency pricing: defining your model, protecting margins, and communicating value to clients.
My Wix SEO Hub Guide to SEO Agency Pricing Read Post »
Ray Martinez on keyword strategy for reaching modern learners, from the Higher Ed Marketing Journal.
Keywords That Reach Modern Learners Read Post »
I was featured in The Wall Street Journal’s careers coverage on business lunch and dinner networking etiquette, sharing my perspective
Featured in The Wall Street Journal: Business Lunch and Dinner Networking Etiquette Read Post »
Ray Martinez’s Higher Ed Marketing Journal article on why university SEO is an enrollment strategy, not just a marketing checkbox.
SEO for Universities Is an Enrollment Strategy Read Post »
Ray Martinez explains the fundamentals of organic enrollment growth through SEO in the Higher Ed Marketing Journal.
Understanding Organic Enrollment Growth Read Post »
Ray Martinez on The Enrollify Podcast, Episode 124: a crash course in SEO for higher ed marketers and why earned channels beat paid dependency.
Why It’s Time for Higher Ed to Take SEO Seriously: My Enrollify Episode Read Post »
