Joe Lapin Wrote About Me, and It Isn’t About SEO
Joe Lapin profiled me for The Constellation, his series on people who took paths that didn’t exist yet. It’s the […]
Joe Lapin Wrote About Me, and It Isn’t About SEO Read Post »
My Commentary in the SEOFOMO State of AI Search Report, 2026
Aleyda Solís released the 2026 edition of the SEOFOMO State of AI Search Optimization report, built from 171 search professionals
My Commentary in the SEOFOMO State of AI Search Report, 2026 Read Post »
Schema Isn’t a GEO Hack. It’s Infrastructure.
My first article for Search Engine Land is live. It’s about treating schema markup as infrastructure for machine understanding rather
Schema Isn’t a GEO Hack. It’s Infrastructure. Read Post »
I Made the Search Power List: 100 Most Influential SEOs in the USA
Ray Martinez was named to brightonSEO’s Search Power List, recognizing the 100 most influential SEOs in the USA.
I Made the Search Power List: 100 Most Influential SEOs in the USA Read Post »
Blowing Chunks with Mordy Oberstein: My Let’s Chunk Episode
Ray Martinez joins Mordy Oberstein on Let’s Chunk to answer whether LLM visibility is really “beyond SEO” and dig into how LLMs interpret you.
Blowing Chunks with Mordy Oberstein: My Let’s Chunk Episode Read Post »
Talking Higher-Ed GEO and AEO on The SEO Party
Ray Martinez joins The SEO Party podcast by Link Building HQ to break down how AI picks sources and how to structure .edu sites for LLM citations.
Talking Higher-Ed GEO and AEO on The SEO Party Read Post »
What AI Search Means for Higher Ed
Ray Martinez on how AI search is changing the way prospective students research schools, in the Higher Ed Marketing Journal.
What AI Search Means for Higher Ed Read Post »
My Inside SEO Week Interview with iPullRank
Watch Ray Martinez on iPullRank’s Inside SEO Week series, talking AI search, SEO, and conversion strategy in higher education.
My Inside SEO Week Interview with iPullRank Read Post »
Watch the Party Die: My SEO Week 2026 Talk, Recapped
The full recap of Ray Martinez’s SEO Week 2026 talk: engineering answerability for prospective students, the Search vs. Fetch diagnostic, knowledge graphs, and the results.
Watch the Party Die: My SEO Week 2026 Talk, Recapped Read Post »
SEO Week 2026: My Talk on Engineering Answerability for Prospective Students
At SEO Week 2026 in New York City, I presented “Watch the Party Die: Engineering ‘Answerability’ for Prospective Students,” sharing
SEO Week 2026: My Talk on Engineering Answerability for Prospective Students Read Post »